The Constituent Variables of Mind Share

Hui Hsin Huang

doi:doi:10.11648/j.com.20180602.12

| Peer-Reviewed

The Constituent Variables of Mind Share

Hui Hsin Huang

Published in Communications (Volume 6, Issue 2)

Received: 1 February 2018 Accepted: 16 February 2018 Published: 16 March 2018

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

This paper extents the content of Mind share construction to explore antecedent of confidence and resistance and their relationships. The models of these two variables are proposed and which include customer’s information of direct experiment, experience of successful resisting competitor persuasion and the connection knowledge with target product or brand. The sequences process (interactions) between confidence and resistance are also discussed. Finally, the empirical data ofsharing economic are used to test the time-series regression. The conclusion of management application is made.

Published in	Communications (Volume 6, Issue 2)
DOI	10.11648/j.com.20180602.12
Page(s)	34-38
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Mind Share, Confidence, Resistance

References

[1]	Bearden, O. W., Hardesty, M. D. & Randall, L. R. (2001). Consumer self-confidence: Refinements in conceptualization and measurement. Journal of Consumer Research, 28 (1), 121-134.
[2]	Bennett, P. D. & Harrell, G. D. (1975). The role of confidence in understanding and predicting buyers’ attitudes and purchase intentions. Journal of Consumer Research, 2 (2), 110-117.
[3]	Bennett, P. D. & Harrell, G. D. (1975). The role of confidence in understanding and predicting buyers’ attitudes and purchase intentions. Journal of Consumer Research, 2 (2), 110-117.
[4]	Berger, E. I. & Mitchell, A. A. (1989). The effect of advertising on attitude accessibility attitude, confidence, and the attitude-behavior relationship. Journal of Consumer Research, 16 (3), 269-279.
[5]	Dick, A. S. & Basu, K. (1994). Customer loyalty: toward an integrated conceptual framework. Academy of Marketing Science, 22 (2), 99-114.
[6]	Fazio, R. H. & Zanna, M. P. (1978). On the predictive validity of attitudes: The roles of direct experience and confidence. Journal of Personality, 46 (2), 228-243.
[7]	Fishbein, M. & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to Theory and Research, Reading. MA: Addison-Wesley.
[8]	Friestad, M. & Wright, F. P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research, 21 (1), 1-31.
[9]	Hovland, C. I., Janis, I. L. & Kelly, H. H. (1953). Communication and persuasion. New Haven, CT: Yale University Press.
[10]	Huang, H. H. (2014). Construction of Mind Share in Loyalty Concept in Terms of Confidence and Resistance. Marketing Review, 11 (2), pp. 133-154.
[11]	Huang, H. H. (2014). Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty. Expert Journal of Marketing, 2 (1), 15-27.
[12]	Huang, H. H. (2014). From Attitudinal Loyalty to Behavioral Loyalty: Construction of Loyalty Model. Pensee, 76 (4), 125-138.
[13]	Hui-Hsin, Huang (2015). Using Mind Share Calculation and Fuzzy Concept to Explore Customer's Psychological Pattern. Procedia - Social and Behavioral Sciences, 175 (12) February, 170-175.
[14]	Laroche, M., Kim, C. Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of Business Research, 37 (2), 115-121.
[15]	Oliva, A. T., Oliver, L. R. & MacMillan, C. I. (1992). A Catastrophe model for developing service satisfaction strategies. Journal of Marketing, 56 (3), 83-95.
[16]	Petty, E. R., Brinol, P. & Tormala, L. Z. (2002). Thought confidence as a determinant of persuasion: The self-validation hypothesis. Journal of Personality and Social Psychology, 82 (5), 722-741.
[17]	Pomerantz, E. M., Chaiken, S. & Tordesillas, R. S. (1995). Attitude strength and resistance process. Journal of Personality and Social Psychology, 69 (September), 408-419.
[18]	Simth, E. R. & Swinyard, R W. (1988). Cognitive response to advertising and trial belief strength, belief confidence and product curiosity. Journal of Advertising, 17 (3), 3-14.
[19]	Spreng, A. R. & Page, J. T. (2001). The impact of confidence in expectations on consumer satisfaction. Psychology & Markeitng, 18 (11), 1187-1204.
[20]	Tormala, L. Z.＆Petty, E. R. (2002). What doesn't kill me makes me stronger: The effects of resisting persuasion on attitude certainty. Journal of Personality and Social Psychology, 83 (6), 1298-1313.
[21]	Tormala, L. Z.＆Petty, E. R. (2004). Source Credibility and Attitude Certainty A Metacognitive Analysis of Resistance to Persuasion. Journal of Consumer Psychology, 14 (4), 427-442.
[22]	Zuwerink, J. R. & Devine, P. G.. (1996). Attitude importance and resistance to persuasion Its not just the thought that counts. Journal of Personality and Social Psychology, 70 (5), 931-944.

Cite This Article

Plain Text BibTeX RIS

APA Style

Hui Hsin Huang. (2018). The Constituent Variables of Mind Share. Communications, 6(2), 34-38. https://doi.org/10.11648/j.com.20180602.12

Copy | Download

ACS Style

Hui Hsin Huang. The Constituent Variables of Mind Share. Communications. 2018, 6(2), 34-38. doi: 10.11648/j.com.20180602.12

Copy | Download

AMA Style

Hui Hsin Huang. The Constituent Variables of Mind Share. Communications. 2018;6(2):34-38. doi: 10.11648/j.com.20180602.12

Copy | Download

@article{10.11648/j.com.20180602.12,
  author = {Hui Hsin Huang},
  title = {The Constituent Variables of Mind Share},
  journal = {Communications},
  volume = {6},
  number = {2},
  pages = {34-38},
  doi = {10.11648/j.com.20180602.12},
  url = {https://doi.org/10.11648/j.com.20180602.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.com.20180602.12},
  abstract = {This paper extents the content of Mind share construction to explore antecedent of confidence and resistance and their relationships. The models of these two variables are proposed and which include customer’s information of direct experiment, experience of successful resisting competitor persuasion and the connection knowledge with target product or brand. The sequences process (interactions) between confidence and resistance are also discussed. Finally, the empirical data ofsharing economic are used to test the time-series regression. The conclusion of management application is made.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - The Constituent Variables of Mind Share
AU  - Hui Hsin Huang
Y1  - 2018/03/16
PY  - 2018
N1  - https://doi.org/10.11648/j.com.20180602.12
DO  - 10.11648/j.com.20180602.12
T2  - Communications
JF  - Communications
JO  - Communications
SP  - 34
EP  - 38
PB  - Science Publishing Group
SN  - 2328-5923
UR  - https://doi.org/10.11648/j.com.20180602.12
AB  - This paper extents the content of Mind share construction to explore antecedent of confidence and resistance and their relationships. The models of these two variables are proposed and which include customer’s information of direct experiment, experience of successful resisting competitor persuasion and the connection knowledge with target product or brand. The sequences process (interactions) between confidence and resistance are also discussed. Finally, the empirical data ofsharing economic are used to test the time-series regression. The conclusion of management application is made.
VL  - 6
IS  - 2
ER  -

Copy | Download

Author Information

Hui Hsin Huang

Department of Business Administration, Aletheia University, New Taipei, Taiwan

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Hui Hsin Huang. (2018). The Constituent Variables of Mind Share. Communications, 6(2), 34-38. https://doi.org/10.11648/j.com.20180602.12

Copy | Download

ACS Style

Hui Hsin Huang. The Constituent Variables of Mind Share. Communications. 2018, 6(2), 34-38. doi: 10.11648/j.com.20180602.12

Copy | Download

AMA Style

Hui Hsin Huang. The Constituent Variables of Mind Share. Communications. 2018;6(2):34-38. doi: 10.11648/j.com.20180602.12

Copy | Download

@article{10.11648/j.com.20180602.12,
  author = {Hui Hsin Huang},
  title = {The Constituent Variables of Mind Share},
  journal = {Communications},
  volume = {6},
  number = {2},
  pages = {34-38},
  doi = {10.11648/j.com.20180602.12},
  url = {https://doi.org/10.11648/j.com.20180602.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.com.20180602.12},
  abstract = {This paper extents the content of Mind share construction to explore antecedent of confidence and resistance and their relationships. The models of these two variables are proposed and which include customer’s information of direct experiment, experience of successful resisting competitor persuasion and the connection knowledge with target product or brand. The sequences process (interactions) between confidence and resistance are also discussed. Finally, the empirical data ofsharing economic are used to test the time-series regression. The conclusion of management application is made.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - The Constituent Variables of Mind Share
AU  - Hui Hsin Huang
Y1  - 2018/03/16
PY  - 2018
N1  - https://doi.org/10.11648/j.com.20180602.12
DO  - 10.11648/j.com.20180602.12
T2  - Communications
JF  - Communications
JO  - Communications
SP  - 34
EP  - 38
PB  - Science Publishing Group
SN  - 2328-5923
UR  - https://doi.org/10.11648/j.com.20180602.12
AB  - This paper extents the content of Mind share construction to explore antecedent of confidence and resistance and their relationships. The models of these two variables are proposed and which include customer’s information of direct experiment, experience of successful resisting competitor persuasion and the connection knowledge with target product or brand. The sequences process (interactions) between confidence and resistance are also discussed. Finally, the empirical data ofsharing economic are used to test the time-series regression. The conclusion of management application is made.
VL  - 6
IS  - 2
ER  -

Copy | Download