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The Aesthetic Properties and Mission of Literary and Art Criticism of Online Audiovisual Programs

Received: 4 August 2022    Accepted: 17 August 2022    Published: 24 August 2022
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Abstract

China has accelerated the pace of high-quality and innovative development of online audiovisual and listed “Audiovisual China” as a national strategy. However, the lack of literary audiovisual criticism of excellent online video works results in the preliminary analysis of the success and deficiencies of creative experience and a lack of professional evaluation of ordinary works. It is necessary to promote the creation of excellent audiovisual programs, and we shall cultivate a professional online audiovisual literature and art review team, create an excellent online audiovisual review ecological environment, build a professional and authoritative position for audiovisual literature and art criticism, and play the guiding role of online audiovisual literature and art criticism. The internet has transformed literary audiovisual criticism in every aspect. However, the essential attribute of online audiovisual literature and art is aesthetics, which consists of aesthetic principles, standards, and pursuits. Online audiovisual literature and art reviews must firmly keep the correct direction and orientation and fully play a critical role of reviews in leading creation. Authorities should strengthen the construction of literary and art criticism positions and play the guiding role of literary audiovisual and art criticism, such as paying attention to the comments on new works and new works and organizing literary and art comments in a timely response to hot literary and artistic phenomena.

Published in Humanities and Social Sciences (Volume 10, Issue 4)
DOI 10.11648/j.hss.20221004.19
Page(s) 255-260
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Audiovisual Language, Online Audiovisual Programs, Literary and Arts, Audiovisual Aesthetics, Audiovisual Criticism, Audiovisual Landscape

References
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[2] Lavik, E. (2012). The Video Essay: The Future of Academic Film and Television Criticism?. Frames Cinema Journal, 1 (1).
[3] Medina, M., Herrero, M., & Urgellés, A. (2017). Current and emerging issues in the audiovisual industry (p. 6). Hoboken, NJ: John Wiley & Sons.
[4] China Internet Network Information Center (CNNIC). (April 24, 2022). The 49th Statistical Report on China’s Internet Development. Retrieved June 27, 2022, from http://www.cnnic.com.cn/IDR/ReportDownloads/202204/P020220424336135612575.pdf
[5] Li, K.(March 5, 2022). Report on the Work of the Government – At the Fifth Session of the 13th National People’s Congress on March 5, 2022. Retrieved June 27, 2022, from http://english.www.gov.cn/atts/stream/files/622c9400c6d0cc300eea7894
[6] Research and Markets (September 12, 2019). Global SVOD Markets, 2010-2018 & 2019-2024: Netflix will Contribute 23% of the Global Total, Amazon Prime Video 13%, Disney+ 8% and Apple TV+ 1%. https://www.prnewswire.com/news-releases/global-svod-markets-2010-2018--2019-2024-netflix-will-contribute-23-of-the-global-total-amazon-prime-video-13-disney-8-and-apple-tv-1-300916913.html
[7] Zheng Haiou & Qing Yuan.(June 24, 2020). China’s intangible cultural heritage goes online, gains new vitality. People’s Daily. http://en.people.cn/n3/2020/0624/c90000-9703648.html
[8] D’ Cruz, G. (2021). 3 or 4 things I know about the audiovisual essay, or the pedagogical perils of constructive alignment, Media Practice and Education, 22: 1, pp. 61-72.
[9] Bellour, R. (1975). The Unattainable Text. Screen, 16 (3), pp. 19–28.
[10] Eisenstein, S. (1949). Dickens, Griffith and the Film Today. In Film Form: Essays in Film Theory (1944, pp. 195-255), edited and translated by Jay Leyda. London and New York: Harcourt Brace Jovanovich.
[11] Outline of the 14th Five-Year Plan (2021-2025) for National Economic and Social Development and Vision 2035 of the People’s Republic of China (2021-08-09). Retrieved June 27, 2022, from http://www.fujian.gov.cn/english/news/202108/t20210809_5665713.htm
[12] McLuhan, M. (1994). Understanding media: The extensions of man (p. 7). MIT press.
[13] McLuhan, M. (1994). Understanding media: The extensions of man (p. 93). MIT press.
[14] Xinhua News Agency (October 19, 2015). The Central Committee of the Communist Party of China on the Prosperity and Development of Socialist Literature and Art. Retrieved June 27, 2022, from http://www.gov.cn/xinwen/2015-10/19/content_2950086.htm
[15] Xinhua News Agency (August 2, 2021). The Publicity Department of the Central Committee of CPC and other five departments jointly issued the “Guiding Opinions on Strengthening the Work of Literary and Art Criticism in the New Era.” Retrieved June 27, 2022, from http://www.xinhuanet.com/politics/2021-08/02/c_1127722893.htm
[16] Richeri, G., The Audiovisual Industry and the Structural Factors of the Television Crisis (pp. 143-144) from A Companion to Television. Second edition. Edited by Janet Wasko and Eileen R. Meehan. Hoboken, NJ: Wiley-Blackwell, 2020.
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  • APA Style

    Qiangchun Wang. (2022). The Aesthetic Properties and Mission of Literary and Art Criticism of Online Audiovisual Programs. Humanities and Social Sciences, 10(4), 255-260. https://doi.org/10.11648/j.hss.20221004.19

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    ACS Style

    Qiangchun Wang. The Aesthetic Properties and Mission of Literary and Art Criticism of Online Audiovisual Programs. Humanit. Soc. Sci. 2022, 10(4), 255-260. doi: 10.11648/j.hss.20221004.19

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    AMA Style

    Qiangchun Wang. The Aesthetic Properties and Mission of Literary and Art Criticism of Online Audiovisual Programs. Humanit Soc Sci. 2022;10(4):255-260. doi: 10.11648/j.hss.20221004.19

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  • @article{10.11648/j.hss.20221004.19,
      author = {Qiangchun Wang},
      title = {The Aesthetic Properties and Mission of Literary and Art Criticism of Online Audiovisual Programs},
      journal = {Humanities and Social Sciences},
      volume = {10},
      number = {4},
      pages = {255-260},
      doi = {10.11648/j.hss.20221004.19},
      url = {https://doi.org/10.11648/j.hss.20221004.19},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20221004.19},
      abstract = {China has accelerated the pace of high-quality and innovative development of online audiovisual and listed “Audiovisual China” as a national strategy. However, the lack of literary audiovisual criticism of excellent online video works results in the preliminary analysis of the success and deficiencies of creative experience and a lack of professional evaluation of ordinary works. It is necessary to promote the creation of excellent audiovisual programs, and we shall cultivate a professional online audiovisual literature and art review team, create an excellent online audiovisual review ecological environment, build a professional and authoritative position for audiovisual literature and art criticism, and play the guiding role of online audiovisual literature and art criticism. The internet has transformed literary audiovisual criticism in every aspect. However, the essential attribute of online audiovisual literature and art is aesthetics, which consists of aesthetic principles, standards, and pursuits. Online audiovisual literature and art reviews must firmly keep the correct direction and orientation and fully play a critical role of reviews in leading creation. Authorities should strengthen the construction of literary and art criticism positions and play the guiding role of literary audiovisual and art criticism, such as paying attention to the comments on new works and new works and organizing literary and art comments in a timely response to hot literary and artistic phenomena.},
     year = {2022}
    }
    

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    AB  - China has accelerated the pace of high-quality and innovative development of online audiovisual and listed “Audiovisual China” as a national strategy. However, the lack of literary audiovisual criticism of excellent online video works results in the preliminary analysis of the success and deficiencies of creative experience and a lack of professional evaluation of ordinary works. It is necessary to promote the creation of excellent audiovisual programs, and we shall cultivate a professional online audiovisual literature and art review team, create an excellent online audiovisual review ecological environment, build a professional and authoritative position for audiovisual literature and art criticism, and play the guiding role of online audiovisual literature and art criticism. The internet has transformed literary audiovisual criticism in every aspect. However, the essential attribute of online audiovisual literature and art is aesthetics, which consists of aesthetic principles, standards, and pursuits. Online audiovisual literature and art reviews must firmly keep the correct direction and orientation and fully play a critical role of reviews in leading creation. Authorities should strengthen the construction of literary and art criticism positions and play the guiding role of literary audiovisual and art criticism, such as paying attention to the comments on new works and new works and organizing literary and art comments in a timely response to hot literary and artistic phenomena.
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Author Information
  • School of Fusion Media, Sichuan University of Media and Communications, Chengdu, China

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