Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy

Chongyi Gong; Dongqin Lv

doi:doi:10.11648/j.sjbm.20231104.16

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Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy

Chongyi Gong, Dongqin Lv

Published in Science Journal of Business and Management (Volume 11, Issue 4)

Received: 3 December 2023 Accepted: 15 December 2023 Published: 26 December 2023

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Abstract

The development and growth of the e-commerce live streaming industry will play a positive role in enhancing the city's brand image, promoting the growth and strengthening of advantageous industries. Under the situation of "live streaming sales", rural e-commerce will also be the future development direction. Applying online live streaming to the development of rural e-commerce can promote the application of live streaming e-commerce in the field of poverty alleviation, and advance the pace of agricultural modernization and digital construction. But the sudden rise of live streaming has also exposed issues such as false sales, inadequate logistics services, and a lack of knowledge structure among live streaming salespeople. As an agricultural city, we should take advantage of the trend of live streaming economy, leverage the advantages of traditional well-known agricultural product production areas in Tai'an City, build a poverty alleviation model of "live streaming+e-commerce", improve the quality and supply structure of agricultural products, promote the transformation and upgrading of the agricultural industry, and use live streaming e-commerce to assist in precise poverty alleviation and rural revitalization strategies.

Published in	Science Journal of Business and Management (Volume 11, Issue 4)
DOI	10.11648/j.sjbm.20231104.16
Page(s)	190-194
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Rural E-commerce, Poverty Alleviation, Live Streaming Economy

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APA Style

Gong, C., Lv, D. (2023). Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy. Science Journal of Business and Management, 11(4), 190-194. https://doi.org/10.11648/j.sjbm.20231104.16

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ACS Style

Gong, C.; Lv, D. Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy. Sci. J. Bus. Manag. 2023, 11(4), 190-194. doi: 10.11648/j.sjbm.20231104.16

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AMA Style

Gong C, Lv D. Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy. Sci J Bus Manag. 2023;11(4):190-194. doi: 10.11648/j.sjbm.20231104.16

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@article{10.11648/j.sjbm.20231104.16,
  author = {Chongyi Gong and Dongqin Lv},
  title = {Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy},
  journal = {Science Journal of Business and Management},
  volume = {11},
  number = {4},
  pages = {190-194},
  doi = {10.11648/j.sjbm.20231104.16},
  url = {https://doi.org/10.11648/j.sjbm.20231104.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20231104.16},
  abstract = {The development and growth of the e-commerce live streaming industry will play a positive role in enhancing the city's brand image, promoting the growth and strengthening of advantageous industries. Under the situation of "live streaming sales", rural e-commerce will also be the future development direction. Applying online live streaming to the development of rural e-commerce can promote the application of live streaming e-commerce in the field of poverty alleviation, and advance the pace of agricultural modernization and digital construction. But the sudden rise of live streaming has also exposed issues such as false sales, inadequate logistics services, and a lack of knowledge structure among live streaming salespeople. As an agricultural city, we should take advantage of the trend of live streaming economy, leverage the advantages of traditional well-known agricultural product production areas in Tai'an City, build a poverty alleviation model of "live streaming+e-commerce", improve the quality and supply structure of agricultural products, promote the transformation and upgrading of the agricultural industry, and use live streaming e-commerce to assist in precise poverty alleviation and rural revitalization strategies.
},
 year = {2023}
}

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TY  - JOUR
T1  - Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy
AU  - Chongyi Gong
AU  - Dongqin Lv
Y1  - 2023/12/26
PY  - 2023
N1  - https://doi.org/10.11648/j.sjbm.20231104.16
DO  - 10.11648/j.sjbm.20231104.16
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 190
EP  - 194
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20231104.16
AB  - The development and growth of the e-commerce live streaming industry will play a positive role in enhancing the city's brand image, promoting the growth and strengthening of advantageous industries. Under the situation of "live streaming sales", rural e-commerce will also be the future development direction. Applying online live streaming to the development of rural e-commerce can promote the application of live streaming e-commerce in the field of poverty alleviation, and advance the pace of agricultural modernization and digital construction. But the sudden rise of live streaming has also exposed issues such as false sales, inadequate logistics services, and a lack of knowledge structure among live streaming salespeople. As an agricultural city, we should take advantage of the trend of live streaming economy, leverage the advantages of traditional well-known agricultural product production areas in Tai'an City, build a poverty alleviation model of "live streaming+e-commerce", improve the quality and supply structure of agricultural products, promote the transformation and upgrading of the agricultural industry, and use live streaming e-commerce to assist in precise poverty alleviation and rural revitalization strategies.

VL  - 11
IS  - 4
ER  -

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Author Information

Chongyi Gong

School of Economics and Management, Taishan University, Tai’an, China

Contact Email
Dongqin Lv

School of Economics and Management, Taishan University, Tai’an, China

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APA Style

Gong, C., Lv, D. (2023). Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy. Science Journal of Business and Management, 11(4), 190-194. https://doi.org/10.11648/j.sjbm.20231104.16

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ACS Style

Gong, C.; Lv, D. Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy. Sci. J. Bus. Manag. 2023, 11(4), 190-194. doi: 10.11648/j.sjbm.20231104.16

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AMA Style

Gong C, Lv D. Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy. Sci J Bus Manag. 2023;11(4):190-194. doi: 10.11648/j.sjbm.20231104.16

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@article{10.11648/j.sjbm.20231104.16,
  author = {Chongyi Gong and Dongqin Lv},
  title = {Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy},
  journal = {Science Journal of Business and Management},
  volume = {11},
  number = {4},
  pages = {190-194},
  doi = {10.11648/j.sjbm.20231104.16},
  url = {https://doi.org/10.11648/j.sjbm.20231104.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20231104.16},
  abstract = {The development and growth of the e-commerce live streaming industry will play a positive role in enhancing the city's brand image, promoting the growth and strengthening of advantageous industries. Under the situation of "live streaming sales", rural e-commerce will also be the future development direction. Applying online live streaming to the development of rural e-commerce can promote the application of live streaming e-commerce in the field of poverty alleviation, and advance the pace of agricultural modernization and digital construction. But the sudden rise of live streaming has also exposed issues such as false sales, inadequate logistics services, and a lack of knowledge structure among live streaming salespeople. As an agricultural city, we should take advantage of the trend of live streaming economy, leverage the advantages of traditional well-known agricultural product production areas in Tai'an City, build a poverty alleviation model of "live streaming+e-commerce", improve the quality and supply structure of agricultural products, promote the transformation and upgrading of the agricultural industry, and use live streaming e-commerce to assist in precise poverty alleviation and rural revitalization strategies.
},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy
AU  - Chongyi Gong
AU  - Dongqin Lv
Y1  - 2023/12/26
PY  - 2023
N1  - https://doi.org/10.11648/j.sjbm.20231104.16
DO  - 10.11648/j.sjbm.20231104.16
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 190
EP  - 194
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20231104.16
AB  - The development and growth of the e-commerce live streaming industry will play a positive role in enhancing the city's brand image, promoting the growth and strengthening of advantageous industries. Under the situation of "live streaming sales", rural e-commerce will also be the future development direction. Applying online live streaming to the development of rural e-commerce can promote the application of live streaming e-commerce in the field of poverty alleviation, and advance the pace of agricultural modernization and digital construction. But the sudden rise of live streaming has also exposed issues such as false sales, inadequate logistics services, and a lack of knowledge structure among live streaming salespeople. As an agricultural city, we should take advantage of the trend of live streaming economy, leverage the advantages of traditional well-known agricultural product production areas in Tai'an City, build a poverty alleviation model of "live streaming+e-commerce", improve the quality and supply structure of agricultural products, promote the transformation and upgrading of the agricultural industry, and use live streaming e-commerce to assist in precise poverty alleviation and rural revitalization strategies.

VL  - 11
IS  - 4
ER  -

Copy | Download