Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A

Lulu Li; Wenjuan Liu

doi:doi:10.11648/j.ajmse.20251006.16

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Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A

Lulu Li^*

, Wenjuan Liu^*

Published in American Journal of Management Science and Engineering (Volume 10, Issue 6)

Received: 23 October 2025 Accepted: 5 December 2025 Published: 27 December 2025

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Abstract

After years of development, China's real estate industry has seen the commercial real estate market gradually become saturated, with the market experiencing overdevelopment and excess capacity. Commercial real estate companies lack the ability to offload and revitalize assets. Therefore, revitalizing existing assets to make commercial real estate more competitive and adapt to changing market demands has become a widely concerned issue in the industry. This study takes Company A as an example, through research and analysis, this paper summarizes various problems existing in the revitalization of commercial real estate assets, including defects in initial planning and design, difficulties in asset transformation, high vacancy rates, high capital demands, discrepancies between expectations and actual results, and challenges in property management. This study takes Company A as a case example to examine the lessons learned from revitalizing existing commercial real estate assets, primarily focusing on the following aspects: (1) summarizing the management challenges encountered by Company A in the process of commercial real estate revitalization; (2) proposing feasible solutions for revitalizing existing commercial real estate assets; and (3) exploring strategies and methods for revitalizing existing commercial real estate assets to identify optimal solutions, thereby providing useful references for the industry. Based on the analysis, show the company has achieved asset appreciation through precise market positioning analysis, adjustment of new business formats, optimization of rental strategies, operational management enhancement, and asset securitization measures. This paper takes the specific management practices of Company A as a case study, conducts a detailed data-driven analysis of the effectiveness in revitalizing commercial real estate assets, and provides certain references for the revitalization of existing assets in other commercial real estate projects.

Published in	American Journal of Management Science and Engineering (Volume 10, Issue 6)
DOI	10.11648/j.ajmse.20251006.16
Page(s)	169-176
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2025. Published by Science Publishing Group

Keywords

Commercial Real Estate, Existing Assets, Revitalization Strategies, Asset Securitization

References

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[2]	Yan Min. Main Problems and Countermeasures in Asset Management of State-Owned Enterprises. Enterprise Reform and Management, 2022, 2(3), 37-39. https://doi.org/10.13768/j.cnki.cn11-3793/f.2022.0163
[3]	Chen Ri. Revitalization of Existing Assets: Theoretical Framework and Practical Exploration—A Case Study of a District-Owned State Enterprise [J]. Shanghai Real Estate. 2025, (05): 11-15. https://doi.org/10.13997/j.cnki.cn31-1188/f.2025.05.016
[4]	Lu Fangfang. Research on the Update Policies of Existing Industrial Land in Shanghai: Process, Practice, and Recommendations [J]. Shanghai Real Estate. 2025, (11): 29-34 https://doi.org/10.13997/j.cnki.cn31-1188/f.2025.11.011.
[5]	Liu Liang. Research on the Industrial Real Estate Development Strategy of Company Z under the Asset-Light Model (Master's thesis). Northeast Agricultural University. 2021, https://doi.org/10.27010/d.cnki.gdbnu.2021.000860
[6]	Liao Haibo. Difficulties and Countermeasures for Cultural and Tourism Enterprises Issuing REITs [J]. Construction Economy. 2025, 46(07): 54-58, https://doi.org/10.14181/j.cnki.1002-851x.202507054
[7]	Zhao Qi.Research on the Implementation Strategies and Practice of Commercial Real Estate REITs in the Chinese Market [J]. China Journal of Commerce. 2025, 34(08): 119-122. https://doi.org/10.19699/j.cnki.issn2096-0298.2025.08.119
[8]	Huang Qiang, Kan Weinan. Exploring New Approaches to Revitalizing State-Owned Enterprises' Idle Assets through Cultural-Commercial-Tourism Integration [J]. Enterprise Reform and Management. 2025, (02): 154-156. https://doi.org/10.13768/j.cnki.cn11-3793/f.2025.0071
[9]	Shao Keyi and Chen Sujuan. Exploring Effective Strategies for State-Owned Enterprises to Revitalize Inventory Assets. Enterprise Reform and Management, 2019, 5(7), 170+176. https://doi.org/10.13768/j.cnki.cn11-3793/f.2019.0937
[10]	Zhu Xiaoneng, Su Hao, Hao Yijun. Revitalizing Existing Assets through Asset Securitization: From a Micro-Enterprise Perspective [J]. World Economy. 2022, 45(10): 160-184. https://doi.org/10.19985/j.cnki.cassjwe.2022.10.002

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APA Style

Li, L., Liu, W. (2025). Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A. American Journal of Management Science and Engineering, 10(6), 169-176. https://doi.org/10.11648/j.ajmse.20251006.16

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ACS Style

Li, L.; Liu, W. Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A. Am. J. Manag. Sci. Eng. 2025, 10(6), 169-176. doi: 10.11648/j.ajmse.20251006.16

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AMA Style

Li L, Liu W. Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A. Am J Manag Sci Eng. 2025;10(6):169-176. doi: 10.11648/j.ajmse.20251006.16

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@article{10.11648/j.ajmse.20251006.16,
  author = {Lulu Li and Wenjuan Liu},
  title = {Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A},
  journal = {American Journal of Management Science and Engineering},
  volume = {10},
  number = {6},
  pages = {169-176},
  doi = {10.11648/j.ajmse.20251006.16},
  url = {https://doi.org/10.11648/j.ajmse.20251006.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajmse.20251006.16},
  abstract = {After years of development, China's real estate industry has seen the commercial real estate market gradually become saturated, with the market experiencing overdevelopment and excess capacity. Commercial real estate companies lack the ability to offload and revitalize assets. Therefore, revitalizing existing assets to make commercial real estate more competitive and adapt to changing market demands has become a widely concerned issue in the industry. This study takes Company A as an example, through research and analysis, this paper summarizes various problems existing in the revitalization of commercial real estate assets, including defects in initial planning and design, difficulties in asset transformation, high vacancy rates, high capital demands, discrepancies between expectations and actual results, and challenges in property management. This study takes Company A as a case example to examine the lessons learned from revitalizing existing commercial real estate assets, primarily focusing on the following aspects: (1) summarizing the management challenges encountered by Company A in the process of commercial real estate revitalization; (2) proposing feasible solutions for revitalizing existing commercial real estate assets; and (3) exploring strategies and methods for revitalizing existing commercial real estate assets to identify optimal solutions, thereby providing useful references for the industry. Based on the analysis, show the company has achieved asset appreciation through precise market positioning analysis, adjustment of new business formats, optimization of rental strategies, operational management enhancement, and asset securitization measures. This paper takes the specific management practices of Company A as a case study, conducts a detailed data-driven analysis of the effectiveness in revitalizing commercial real estate assets, and provides certain references for the revitalization of existing assets in other commercial real estate projects.},
 year = {2025}
}

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TY  - JOUR
T1  - Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A
AU  - Lulu Li
AU  - Wenjuan Liu
Y1  - 2025/12/27
PY  - 2025
N1  - https://doi.org/10.11648/j.ajmse.20251006.16
DO  - 10.11648/j.ajmse.20251006.16
T2  - American Journal of Management Science and Engineering
JF  - American Journal of Management Science and Engineering
JO  - American Journal of Management Science and Engineering
SP  - 169
EP  - 176
PB  - Science Publishing Group
SN  - 2575-1379
UR  - https://doi.org/10.11648/j.ajmse.20251006.16
AB  - After years of development, China's real estate industry has seen the commercial real estate market gradually become saturated, with the market experiencing overdevelopment and excess capacity. Commercial real estate companies lack the ability to offload and revitalize assets. Therefore, revitalizing existing assets to make commercial real estate more competitive and adapt to changing market demands has become a widely concerned issue in the industry. This study takes Company A as an example, through research and analysis, this paper summarizes various problems existing in the revitalization of commercial real estate assets, including defects in initial planning and design, difficulties in asset transformation, high vacancy rates, high capital demands, discrepancies between expectations and actual results, and challenges in property management. This study takes Company A as a case example to examine the lessons learned from revitalizing existing commercial real estate assets, primarily focusing on the following aspects: (1) summarizing the management challenges encountered by Company A in the process of commercial real estate revitalization; (2) proposing feasible solutions for revitalizing existing commercial real estate assets; and (3) exploring strategies and methods for revitalizing existing commercial real estate assets to identify optimal solutions, thereby providing useful references for the industry. Based on the analysis, show the company has achieved asset appreciation through precise market positioning analysis, adjustment of new business formats, optimization of rental strategies, operational management enhancement, and asset securitization measures. This paper takes the specific management practices of Company A as a case study, conducts a detailed data-driven analysis of the effectiveness in revitalizing commercial real estate assets, and provides certain references for the revitalization of existing assets in other commercial real estate projects.
VL  - 10
IS  - 6
ER  -

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Author Information

Lulu Li

Guanghua School of Management, Peking University, Beijing, China

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http://orcid.org/0009-0006-0110-6909
Wenjuan Liu

The Fifth Prospecting Team of Shandong Coal Geology Bureau, Jinan, China

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APA Style

Li, L., Liu, W. (2025). Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A. American Journal of Management Science and Engineering, 10(6), 169-176. https://doi.org/10.11648/j.ajmse.20251006.16

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ACS Style

Li, L.; Liu, W. Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A. Am. J. Manag. Sci. Eng. 2025, 10(6), 169-176. doi: 10.11648/j.ajmse.20251006.16

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AMA Style

Li L, Liu W. Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A. Am J Manag Sci Eng. 2025;10(6):169-176. doi: 10.11648/j.ajmse.20251006.16

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@article{10.11648/j.ajmse.20251006.16,
  author = {Lulu Li and Wenjuan Liu},
  title = {Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A},
  journal = {American Journal of Management Science and Engineering},
  volume = {10},
  number = {6},
  pages = {169-176},
  doi = {10.11648/j.ajmse.20251006.16},
  url = {https://doi.org/10.11648/j.ajmse.20251006.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajmse.20251006.16},
  abstract = {After years of development, China's real estate industry has seen the commercial real estate market gradually become saturated, with the market experiencing overdevelopment and excess capacity. Commercial real estate companies lack the ability to offload and revitalize assets. Therefore, revitalizing existing assets to make commercial real estate more competitive and adapt to changing market demands has become a widely concerned issue in the industry. This study takes Company A as an example, through research and analysis, this paper summarizes various problems existing in the revitalization of commercial real estate assets, including defects in initial planning and design, difficulties in asset transformation, high vacancy rates, high capital demands, discrepancies between expectations and actual results, and challenges in property management. This study takes Company A as a case example to examine the lessons learned from revitalizing existing commercial real estate assets, primarily focusing on the following aspects: (1) summarizing the management challenges encountered by Company A in the process of commercial real estate revitalization; (2) proposing feasible solutions for revitalizing existing commercial real estate assets; and (3) exploring strategies and methods for revitalizing existing commercial real estate assets to identify optimal solutions, thereby providing useful references for the industry. Based on the analysis, show the company has achieved asset appreciation through precise market positioning analysis, adjustment of new business formats, optimization of rental strategies, operational management enhancement, and asset securitization measures. This paper takes the specific management practices of Company A as a case study, conducts a detailed data-driven analysis of the effectiveness in revitalizing commercial real estate assets, and provides certain references for the revitalization of existing assets in other commercial real estate projects.},
 year = {2025}
}

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TY  - JOUR
T1  - Research on Revitalization Strategies for Existing Commercial Real Estate Assets: A Case Study of Company A
AU  - Lulu Li
AU  - Wenjuan Liu
Y1  - 2025/12/27
PY  - 2025
N1  - https://doi.org/10.11648/j.ajmse.20251006.16
DO  - 10.11648/j.ajmse.20251006.16
T2  - American Journal of Management Science and Engineering
JF  - American Journal of Management Science and Engineering
JO  - American Journal of Management Science and Engineering
SP  - 169
EP  - 176
PB  - Science Publishing Group
SN  - 2575-1379
UR  - https://doi.org/10.11648/j.ajmse.20251006.16
AB  - After years of development, China's real estate industry has seen the commercial real estate market gradually become saturated, with the market experiencing overdevelopment and excess capacity. Commercial real estate companies lack the ability to offload and revitalize assets. Therefore, revitalizing existing assets to make commercial real estate more competitive and adapt to changing market demands has become a widely concerned issue in the industry. This study takes Company A as an example, through research and analysis, this paper summarizes various problems existing in the revitalization of commercial real estate assets, including defects in initial planning and design, difficulties in asset transformation, high vacancy rates, high capital demands, discrepancies between expectations and actual results, and challenges in property management. This study takes Company A as a case example to examine the lessons learned from revitalizing existing commercial real estate assets, primarily focusing on the following aspects: (1) summarizing the management challenges encountered by Company A in the process of commercial real estate revitalization; (2) proposing feasible solutions for revitalizing existing commercial real estate assets; and (3) exploring strategies and methods for revitalizing existing commercial real estate assets to identify optimal solutions, thereby providing useful references for the industry. Based on the analysis, show the company has achieved asset appreciation through precise market positioning analysis, adjustment of new business formats, optimization of rental strategies, operational management enhancement, and asset securitization measures. This paper takes the specific management practices of Company A as a case study, conducts a detailed data-driven analysis of the effectiveness in revitalizing commercial real estate assets, and provides certain references for the revitalization of existing assets in other commercial real estate projects.
VL  - 10
IS  - 6
ER  -

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