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A Comparative Study on the Other-Shaping Organizational Identity of Chinese, American and Korean Enterprises from the Perspective of Social Responsibility

Received: 6 July 2022     Accepted: 24 July 2022     Published: 5 August 2022
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Abstract

With the increasing improvement of the Information Technology, the perception of the public to Corporate Social Responsibility is diversified, or even alienated and oppositely. In order to clearly clarify and compare the attitude of the mass media towards the Social Responsibility taking of the enterprises, this paper, with the use of Discourse-Historical Approach, taking China Daily, CNN and The Korean Times as the corpus collection platform, makes a comparative study on the other-shaping Organizational Identity of the enterprises, including Chinese Huawei, American Apple and Korean Samsung under the mass media China Daily, CNN and The Korean Times respectively in terms of the perspective of social responsibility. Firstly, data capture technology is used to collect and sort the corpus in each mass media respectively; secondly, theme analysis and discourse strategies analysis of Discourse-Historical Approach are used to analyze the construction of other-shaping Organizational Identity of each of the three enterprises; finally, from the perspective of social responsibility, the other-shaping Organizational Identity of three enterprises and the attitudes of mass media are summarized. The research results of this paper are conducive to the perspectives and methods of Organizational Identity study, and conducive to promote the mass media to guide, lead and also encourage enterprises to actively undertake their social responsibility.

Published in Asia-Pacific Journal of Humanities and Social Sciences (Volume 2, Issue 1)
Page(s) 6-10
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Organizational Identity, Other-Shaping, Discourse-Historical Analysis, Perspective of Social Responsibility, Cross-Culture

References
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Cite This Article
  • APA Style

    Geng Zizhen, Ning Sisi, Li Xiaoyan. (2022). A Comparative Study on the Other-Shaping Organizational Identity of Chinese, American and Korean Enterprises from the Perspective of Social Responsibility. Asia-Pacific Journal of Humanities and Social Sciences, 2(1), 6-10.

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    ACS Style

    Geng Zizhen; Ning Sisi; Li Xiaoyan. A Comparative Study on the Other-Shaping Organizational Identity of Chinese, American and Korean Enterprises from the Perspective of Social Responsibility. Asia-Pac. J. Humanit. Soc. Sci. 2022, 2(1), 6-10.

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    AMA Style

    Geng Zizhen, Ning Sisi, Li Xiaoyan. A Comparative Study on the Other-Shaping Organizational Identity of Chinese, American and Korean Enterprises from the Perspective of Social Responsibility. Asia-Pac J Humanit Soc Sci. 2022;2(1):6-10.

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  • @article{10071256,
      author = {Geng Zizhen and Ning Sisi and Li Xiaoyan},
      title = {A Comparative Study on the Other-Shaping Organizational Identity of Chinese, American and Korean Enterprises from the Perspective of Social Responsibility},
      journal = {Asia-Pacific Journal of Humanities and Social Sciences},
      volume = {2},
      number = {1},
      pages = {6-10},
      url = {https://www.sciencepublishinggroup.com/article/10071256},
      abstract = {With the increasing improvement of the Information Technology, the perception of the public to Corporate Social Responsibility is diversified, or even alienated and oppositely. In order to clearly clarify and compare the attitude of the mass media towards the Social Responsibility taking of the enterprises, this paper, with the use of Discourse-Historical Approach, taking China Daily, CNN and The Korean Times as the corpus collection platform, makes a comparative study on the other-shaping Organizational Identity of the enterprises, including Chinese Huawei, American Apple and Korean Samsung under the mass media China Daily, CNN and The Korean Times respectively in terms of the perspective of social responsibility. Firstly, data capture technology is used to collect and sort the corpus in each mass media respectively; secondly, theme analysis and discourse strategies analysis of Discourse-Historical Approach are used to analyze the construction of other-shaping Organizational Identity of each of the three enterprises; finally, from the perspective of social responsibility, the other-shaping Organizational Identity of three enterprises and the attitudes of mass media are summarized. The research results of this paper are conducive to the perspectives and methods of Organizational Identity study, and conducive to promote the mass media to guide, lead and also encourage enterprises to actively undertake their social responsibility.},
     year = {2022}
    }
    

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  • TY  - JOUR
    T1  - A Comparative Study on the Other-Shaping Organizational Identity of Chinese, American and Korean Enterprises from the Perspective of Social Responsibility
    AU  - Geng Zizhen
    AU  - Ning Sisi
    AU  - Li Xiaoyan
    Y1  - 2022/08/05
    PY  - 2022
    T2  - Asia-Pacific Journal of Humanities and Social Sciences
    JF  - Asia-Pacific Journal of Humanities and Social Sciences
    JO  - Asia-Pacific Journal of Humanities and Social Sciences
    SP  - 6
    EP  - 10
    PB  - Science Publishing Group
    UR  - http://www.sciencepg.com/article/10071256
    AB  - With the increasing improvement of the Information Technology, the perception of the public to Corporate Social Responsibility is diversified, or even alienated and oppositely. In order to clearly clarify and compare the attitude of the mass media towards the Social Responsibility taking of the enterprises, this paper, with the use of Discourse-Historical Approach, taking China Daily, CNN and The Korean Times as the corpus collection platform, makes a comparative study on the other-shaping Organizational Identity of the enterprises, including Chinese Huawei, American Apple and Korean Samsung under the mass media China Daily, CNN and The Korean Times respectively in terms of the perspective of social responsibility. Firstly, data capture technology is used to collect and sort the corpus in each mass media respectively; secondly, theme analysis and discourse strategies analysis of Discourse-Historical Approach are used to analyze the construction of other-shaping Organizational Identity of each of the three enterprises; finally, from the perspective of social responsibility, the other-shaping Organizational Identity of three enterprises and the attitudes of mass media are summarized. The research results of this paper are conducive to the perspectives and methods of Organizational Identity study, and conducive to promote the mass media to guide, lead and also encourage enterprises to actively undertake their social responsibility.
    VL  - 2
    IS  - 1
    ER  - 

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Author Information
  • Business School, Xi’an International Studies University, Xi’an, China

  • Business School, Xi’an International Studies University, Xi’an, China

  • Business School, Xi’an International Studies University, Xi’an, China

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