With the increasing improvement of the Information Technology, the perception of the public to Corporate Social Responsibility is diversified, or even alienated and oppositely. In order to clearly clarify and compare the attitude of the mass media towards the Social Responsibility taking of the enterprises, this paper, with the use of Discourse-Historical Approach, taking China Daily, CNN and The Korean Times as the corpus collection platform, makes a comparative study on the other-shaping Organizational Identity of the enterprises, including Chinese Huawei, American Apple and Korean Samsung under the mass media China Daily, CNN and The Korean Times respectively in terms of the perspective of social responsibility. Firstly, data capture technology is used to collect and sort the corpus in each mass media respectively; secondly, theme analysis and discourse strategies analysis of Discourse-Historical Approach are used to analyze the construction of other-shaping Organizational Identity of each of the three enterprises; finally, from the perspective of social responsibility, the other-shaping Organizational Identity of three enterprises and the attitudes of mass media are summarized. The research results of this paper are conducive to the perspectives and methods of Organizational Identity study, and conducive to promote the mass media to guide, lead and also encourage enterprises to actively undertake their social responsibility.
Published in | Asia-Pacific Journal of Humanities and Social Sciences (Volume 2, Issue 1) |
Page(s) | 6-10 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2022. Published by Science Publishing Group |
Organizational Identity, Other-Shaping, Discourse-Historical Analysis, Perspective of Social Responsibility, Cross-Culture
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APA Style
Geng Zizhen, Ning Sisi, Li Xiaoyan. (2022). A Comparative Study on the Other-Shaping Organizational Identity of Chinese, American and Korean Enterprises from the Perspective of Social Responsibility. Asia-Pacific Journal of Humanities and Social Sciences, 2(1), 6-10.
ACS Style
Geng Zizhen; Ning Sisi; Li Xiaoyan. A Comparative Study on the Other-Shaping Organizational Identity of Chinese, American and Korean Enterprises from the Perspective of Social Responsibility. Asia-Pac. J. Humanit. Soc. Sci. 2022, 2(1), 6-10.
@article{10071256, author = {Geng Zizhen and Ning Sisi and Li Xiaoyan}, title = {A Comparative Study on the Other-Shaping Organizational Identity of Chinese, American and Korean Enterprises from the Perspective of Social Responsibility}, journal = {Asia-Pacific Journal of Humanities and Social Sciences}, volume = {2}, number = {1}, pages = {6-10}, url = {https://www.sciencepublishinggroup.com/article/10071256}, abstract = {With the increasing improvement of the Information Technology, the perception of the public to Corporate Social Responsibility is diversified, or even alienated and oppositely. In order to clearly clarify and compare the attitude of the mass media towards the Social Responsibility taking of the enterprises, this paper, with the use of Discourse-Historical Approach, taking China Daily, CNN and The Korean Times as the corpus collection platform, makes a comparative study on the other-shaping Organizational Identity of the enterprises, including Chinese Huawei, American Apple and Korean Samsung under the mass media China Daily, CNN and The Korean Times respectively in terms of the perspective of social responsibility. Firstly, data capture technology is used to collect and sort the corpus in each mass media respectively; secondly, theme analysis and discourse strategies analysis of Discourse-Historical Approach are used to analyze the construction of other-shaping Organizational Identity of each of the three enterprises; finally, from the perspective of social responsibility, the other-shaping Organizational Identity of three enterprises and the attitudes of mass media are summarized. The research results of this paper are conducive to the perspectives and methods of Organizational Identity study, and conducive to promote the mass media to guide, lead and also encourage enterprises to actively undertake their social responsibility.}, year = {2022} }
TY - JOUR T1 - A Comparative Study on the Other-Shaping Organizational Identity of Chinese, American and Korean Enterprises from the Perspective of Social Responsibility AU - Geng Zizhen AU - Ning Sisi AU - Li Xiaoyan Y1 - 2022/08/05 PY - 2022 T2 - Asia-Pacific Journal of Humanities and Social Sciences JF - Asia-Pacific Journal of Humanities and Social Sciences JO - Asia-Pacific Journal of Humanities and Social Sciences SP - 6 EP - 10 PB - Science Publishing Group UR - http://www.sciencepg.com/article/10071256 AB - With the increasing improvement of the Information Technology, the perception of the public to Corporate Social Responsibility is diversified, or even alienated and oppositely. In order to clearly clarify and compare the attitude of the mass media towards the Social Responsibility taking of the enterprises, this paper, with the use of Discourse-Historical Approach, taking China Daily, CNN and The Korean Times as the corpus collection platform, makes a comparative study on the other-shaping Organizational Identity of the enterprises, including Chinese Huawei, American Apple and Korean Samsung under the mass media China Daily, CNN and The Korean Times respectively in terms of the perspective of social responsibility. Firstly, data capture technology is used to collect and sort the corpus in each mass media respectively; secondly, theme analysis and discourse strategies analysis of Discourse-Historical Approach are used to analyze the construction of other-shaping Organizational Identity of each of the three enterprises; finally, from the perspective of social responsibility, the other-shaping Organizational Identity of three enterprises and the attitudes of mass media are summarized. The research results of this paper are conducive to the perspectives and methods of Organizational Identity study, and conducive to promote the mass media to guide, lead and also encourage enterprises to actively undertake their social responsibility. VL - 2 IS - 1 ER -