Background: Social media are a useful tool to communicate health and science related issues and nowadays they are widely used by patient’s organizations to promote their work. Objective: The objective of this study was to identify how pharmacists’ roles were presented in the posts and tweets on social media for World Pharmacist Day (WPD) 2020-22. Method: A qualitative content analysis was used to evaluate the posts and tweets of pharmacists' roles on WPD 2020-22. Social media (Facebook, Instagram, and Twitter) posts and tweets were selected as the source. Posts were included that had a photo or image, used WPD hashtags (#WPD), and were posted on September 25, 2020-22. Thematic analysis was performed to identify, analyze, and interpret patterns of meanings of the photos and images. Photos and images were categorized into 6 groups: 1) patient care roles, 2) drug distribution roles, 3) multiple roles, 4) no described roles, 5) not professional roles, and 6) not relevant. Results: A total of 450 posts and tweets were analyzed. Forty percent described the drug distribution roles of pharmacists, whereas 35% represented patient care roles, 5% portrayed the multiple roles of the pharmacists and 20% did not describe any particular roles of pharmacists. Conclusion: There are many positive ways to use social media in healthcare, including promoting awareness and sharing accurate health messaging.
Published in | International Journal of Pharmacy and Chemistry (Volume 9, Issue 2) |
DOI | 10.11648/j.ijpc.20230902.11 |
Page(s) | 14-20 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2023. Published by Science Publishing Group |
Social Media, Pharmacist, World Pharmacist Day
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APA Style
Muhammad Ahmer Raza, Shireen Aziz, Adili Tuersun, Misbah Noreen, Muhammad Zain Iqbal, et al. (2023). Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles. International Journal of Pharmacy and Chemistry, 9(2), 14-20. https://doi.org/10.11648/j.ijpc.20230902.11
ACS Style
Muhammad Ahmer Raza; Shireen Aziz; Adili Tuersun; Misbah Noreen; Muhammad Zain Iqbal, et al. Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles. Int. J. Pharm. Chem. 2023, 9(2), 14-20. doi: 10.11648/j.ijpc.20230902.11
AMA Style
Muhammad Ahmer Raza, Shireen Aziz, Adili Tuersun, Misbah Noreen, Muhammad Zain Iqbal, et al. Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles. Int J Pharm Chem. 2023;9(2):14-20. doi: 10.11648/j.ijpc.20230902.11
@article{10.11648/j.ijpc.20230902.11, author = {Muhammad Ahmer Raza and Shireen Aziz and Adili Tuersun and Misbah Noreen and Muhammad Zain Iqbal and Danyal Iftikhar}, title = {Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles}, journal = {International Journal of Pharmacy and Chemistry}, volume = {9}, number = {2}, pages = {14-20}, doi = {10.11648/j.ijpc.20230902.11}, url = {https://doi.org/10.11648/j.ijpc.20230902.11}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijpc.20230902.11}, abstract = {Background: Social media are a useful tool to communicate health and science related issues and nowadays they are widely used by patient’s organizations to promote their work. Objective: The objective of this study was to identify how pharmacists’ roles were presented in the posts and tweets on social media for World Pharmacist Day (WPD) 2020-22. Method: A qualitative content analysis was used to evaluate the posts and tweets of pharmacists' roles on WPD 2020-22. Social media (Facebook, Instagram, and Twitter) posts and tweets were selected as the source. Posts were included that had a photo or image, used WPD hashtags (#WPD), and were posted on September 25, 2020-22. Thematic analysis was performed to identify, analyze, and interpret patterns of meanings of the photos and images. Photos and images were categorized into 6 groups: 1) patient care roles, 2) drug distribution roles, 3) multiple roles, 4) no described roles, 5) not professional roles, and 6) not relevant. Results: A total of 450 posts and tweets were analyzed. Forty percent described the drug distribution roles of pharmacists, whereas 35% represented patient care roles, 5% portrayed the multiple roles of the pharmacists and 20% did not describe any particular roles of pharmacists. Conclusion: There are many positive ways to use social media in healthcare, including promoting awareness and sharing accurate health messaging.}, year = {2023} }
TY - JOUR T1 - Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles AU - Muhammad Ahmer Raza AU - Shireen Aziz AU - Adili Tuersun AU - Misbah Noreen AU - Muhammad Zain Iqbal AU - Danyal Iftikhar Y1 - 2023/06/21 PY - 2023 N1 - https://doi.org/10.11648/j.ijpc.20230902.11 DO - 10.11648/j.ijpc.20230902.11 T2 - International Journal of Pharmacy and Chemistry JF - International Journal of Pharmacy and Chemistry JO - International Journal of Pharmacy and Chemistry SP - 14 EP - 20 PB - Science Publishing Group SN - 2575-5749 UR - https://doi.org/10.11648/j.ijpc.20230902.11 AB - Background: Social media are a useful tool to communicate health and science related issues and nowadays they are widely used by patient’s organizations to promote their work. Objective: The objective of this study was to identify how pharmacists’ roles were presented in the posts and tweets on social media for World Pharmacist Day (WPD) 2020-22. Method: A qualitative content analysis was used to evaluate the posts and tweets of pharmacists' roles on WPD 2020-22. Social media (Facebook, Instagram, and Twitter) posts and tweets were selected as the source. Posts were included that had a photo or image, used WPD hashtags (#WPD), and were posted on September 25, 2020-22. Thematic analysis was performed to identify, analyze, and interpret patterns of meanings of the photos and images. Photos and images were categorized into 6 groups: 1) patient care roles, 2) drug distribution roles, 3) multiple roles, 4) no described roles, 5) not professional roles, and 6) not relevant. Results: A total of 450 posts and tweets were analyzed. Forty percent described the drug distribution roles of pharmacists, whereas 35% represented patient care roles, 5% portrayed the multiple roles of the pharmacists and 20% did not describe any particular roles of pharmacists. Conclusion: There are many positive ways to use social media in healthcare, including promoting awareness and sharing accurate health messaging. VL - 9 IS - 2 ER -