Journal of Human Resource Management

Volume 13, Issue 1, March 2025

  • Review Article

    Examining the Association of the Country's Origin Image on Purchasing Decision of Egyptian Customers' Automotive Spare Parts

    Ahmed Amin Hegazy, Alaa Abd Elkader Elnazer*

    Issue: Volume 13, Issue 1, March 2025
    Pages: 1-20
    Received: 30 January 2025
    Accepted: 17 February 2025
    Published: 11 March 2025
    DOI: 10.11648/j.jhrm.20251301.11
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    Abstract: This study investigates the relationship between the country-of-origin [COO] image and purchase decision-making, focusing on the role of perceived value as a mediator in the context of car spare parts customers in Egypt. The research employs structural equation modeling to analyze these relationships. A quantitative, deductive approach was used, wi... Show More