Review Article
Mapping Communication Plan Elements for Promoting National Strategies of Higher Education
Nektarios Makrydakis*
,
Dimitris Spiliotopoulos
Issue:
Volume 11, Issue 1, February 2025
Pages:
1-11
Received:
25 November 2024
Accepted:
7 December 2024
Published:
9 January 2025
DOI:
10.11648/j.ebm.20251101.11
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Views:
Abstract: Purpose - The purpose of this paper is to study and identify the elements of a comprehensive communication plan tailored to promote national strategies for higher education, an area where existing research has been fragmented. Methodology - Previous research has primarily focused on communication plans for universities, business enterprises or national strategies in isolation, leaving a gap in understanding the elements that constitute an effective communication plan focus on promoting national strategies for higher education. Using a systematic review guided by PRISMA approach methodology, research aimed to identify the key components of such a plan, with the objective of filling the gaps and creating a unified new holistic framework. Findings - Study identifies a holistic framework of twelve essential elements that draw up a communication plan and implement in sequence, including targeting specific stakeholder groups, integrating traditional and digital communication channels and establishing a timeline for communication activities. Also the study reveals that a well-structured communication plan can significantly enhance the alignment of national educational objectives with stakeholder engagement. Practical implications – The results offer precious knowledge on field of promoting national strategies of higher education. Findings provide a novel contribution by filling existing gaps in the literature, offering practical implications for policymakers. Originality – This is the first research on educational marketing that focus and create a holistic framework to implement from public sector in order to communicate a national strategy policy for higher education, while similar work is limited even at international level.
Abstract: Purpose - The purpose of this paper is to study and identify the elements of a comprehensive communication plan tailored to promote national strategies for higher education, an area where existing research has been fragmented. Methodology - Previous research has primarily focused on communication plans for universities, business enterprises or nati...
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Communication
The Art of Investment: Crafting a Conceptual Framework for Human Capital Investment
Arun Bhosale*
Issue:
Volume 11, Issue 1, February 2025
Pages:
12-19
Received:
30 November 2024
Accepted:
11 December 2024
Published:
16 January 2025
DOI:
10.11648/j.ebm.20251101.12
Downloads:
Views:
Abstract: Investing in human capital is essential in today's knowledge-based economy, where intellectual assets drive individual success and organizational progress. Unlike traditional capital investments, human capital encompasses skills, knowledge, education, and health that contribute to economic productivity. This article emphasizes the importance of deliberate funding allocation to enhance individuals' well-being, career advancement, and education levels. Human capital is viewed as an asset, with costs associated with acquisition, development, and maintenance considered long-term investments. The benefits of human capital investment include increased productivity, innovation, and sustainable economic growth for both individuals and organizations. The current study focuses on revealing the concept of human capital, and investment in human capital and its mode of investment. Existing theories on human capital investment concepts and necessities in investment, the strategies for the upliftment of human capital are explored in it. By examining the role of education, training, and health in human capital formation, as well as future trends in this area, this article underscores the critical role of human capital investment in fostering a prosperous and equitable society.
Abstract: Investing in human capital is essential in today's knowledge-based economy, where intellectual assets drive individual success and organizational progress. Unlike traditional capital investments, human capital encompasses skills, knowledge, education, and health that contribute to economic productivity. This article emphasizes the importance of del...
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