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Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an
Issue:
Volume 7, Issue 4, July 2022
Pages:
146-149
Received:
13 June 2022
Accepted:
28 June 2022
Published:
12 July 2022
DOI:
10.11648/j.ijae.20220704.11
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Abstract: Brand is not just a name or a logo, but an economic expression of enterprises, products and services. In the fierce market competition, consumers' brand recognition determines the market position of the product. Therefore, the brand effect is also an economic effect, and the brand is an important intangible asset. With the development of economic globalization, China's agricultural products not only need to deal with the increasingly fierce market competition in the country, but also face the impact of imported agricultural products. The competition of agricultural products has changed into the brand competition. As a big agricultural city, Tai'an has a wide variety of agricultural products. However, judging from the production and sales of agricultural products in the past two years, there are still many problems such as lack of prominent brand characteristics, weak brand attraction, and low influence and so on. To this end, how to take advantage of the traditional and well-known agricultural product producing areas of Tai'an to reconstruct its characteristic agricultural product brands, generate agglomeration effects, improve the quality and supply structure of agricultural products, and promote the transformation and upgrading of the agricultural industry, so as to help the rural revitalization strategy with brand building, has an important role and realistic meaning.
Abstract: Brand is not just a name or a logo, but an economic expression of enterprises, products and services. In the fierce market competition, consumers' brand recognition determines the market position of the product. Therefore, the brand effect is also an economic effect, and the brand is an important intangible asset. With the development of economic g...
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Optimal Evaluation of the Production of Five Main Varieties of Onion (Allium Cepa. L) Under Different Organo-Mineral Fertilizers in Cameroon
Derik Pierre Sakatai,
Wassouo Felix Alain,
Yakouba Oumarou,
Ndouvahad Lazare,
Olina Bassala Jean Paul,
Abdou Bouba Armand
Issue:
Volume 7, Issue 4, July 2022
Pages:
150-162
Received:
17 June 2022
Accepted:
6 July 2022
Published:
12 July 2022
DOI:
10.11648/j.ijae.20220704.12
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Abstract: The low yield observed in the main varieties of onion grown in the Sudano-Sahelian zone of Cameroon is one of the major challenges to take up. The evaluation of the factors (land, capital and labor) of production would allow the optimization of the production of onion bulbs of 5 main varieties in the Sudano-Sahelian zone of Cameroon. The experimental used is a randomized completely block design with a split-plot arrangement. Each block of the plots repeated four times consisted of 13 and 05 modalities relating to the fertilizers and varieties. The results of the comparison of the average yields carried out with the XLSTAT software reveal that at the 5% level of significance, the average yield values in t/ha are significantly different between the treatments applied. The multi-variety analyses (DFA and HAC) revealed 03 distinct classes within 05 onion varieties tested. After storage, linear programming (GAMS software) shows that it would be more profitable to apply FM2: NPK+TE 21-9-11-5S-1.5MgO-0.15B2O3 and FM3: NPK 12-14-19-3.5MgO-0.15B respectively on Violet de Galmi and landrace (Goudami local) with a better combination of production inputs giving a surplus of a profit margin of 474810 FCFA compared to the direct sale of onion bulbs. For this optimal solution (986,040 CFA francs) after storage, only the capital relating to materials and equipment, and that of seed purchase would have provided marginal productivity "Shadow price" of the order of 28.625 CFA francs and 14.154 CFA francs respectively. To complete this study, it would be important to test the different doses of these fertilizers on the different varieties according to the textural and structural classification of the soil.
Abstract: The low yield observed in the main varieties of onion grown in the Sudano-Sahelian zone of Cameroon is one of the major challenges to take up. The evaluation of the factors (land, capital and labor) of production would allow the optimization of the production of onion bulbs of 5 main varieties in the Sudano-Sahelian zone of Cameroon. The experiment...
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Determination of the Economic Viability of Increasing Exports of Mexican Mango to the Canadian Market
Daniel Hernandez Soto,
Alicia Casique Guerrero,
Jose Porfirio Gonzalez Farias
Issue:
Volume 7, Issue 4, July 2022
Pages:
163-174
Received:
2 July 2022
Accepted:
18 July 2022
Published:
26 July 2022
DOI:
10.11648/j.ijae.20220704.13
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Abstract: Mexico is the main mango exporter in the world, while Canada is the eleventh importer and to cover its domestic demand, it imports mango mainly from Mexico. It is important to mention that, between 2003 and 2021, the annual growth rate of Mexican mango imports in Canada averaged 4.19%. On this basis, the purpose of this research is to determine the economic viability of increasing Mexican mango imports in Canada at an average annual growth rate of 10%. In order to carry out the work, the international mango market between Mexico and Canada was represented in an econometric model, through a partial equilibrium analysis, to simulate a rate of 10%. The results show that an increase in the exported quantity of Mexican mango to the Canadian market at an annual growth rate of 10% is not viable from an economic perspective. Likewise, the results of the simulated scenario show that the Benefit/Cost Ratio (B/C R) in mango production for Michoacán, Sinaloa, Nayarit and Oaxaca would be 1.1264, 1.2475, 0.8543 and 1.1053, respectively. On the other hand, the simulation scenario shows that the annual growth rate of Mexican mango exports to the Canadian market should not be greater than 1.2966%, since increases in magnitudes less than this rate causes the total value of the traded quantity to increase. In the same way, increases greater than a rate of 1.2966% causes that the total value of the traded quantity to decrease.
Abstract: Mexico is the main mango exporter in the world, while Canada is the eleventh importer and to cover its domestic demand, it imports mango mainly from Mexico. It is important to mention that, between 2003 and 2021, the annual growth rate of Mexican mango imports in Canada averaged 4.19%. On this basis, the purpose of this research is to determine the...
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Organic Produce Retail Premiums Vary Across Regions and by Attributes
Jebaraj Asirvatham,
Katie Bell
Issue:
Volume 7, Issue 4, July 2022
Pages:
175-185
Received:
5 July 2022
Accepted:
25 July 2022
Published:
29 July 2022
DOI:
10.11648/j.ijae.20220704.14
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Abstract: Organic fruits and vegetables are becoming more popular due to the perceived benefits to consumers’ health and its potential environmental benefits, such as soil health and quality. Market expansion, however, does not necessarily imply higher profits. Organic premiums, the additional amount over conventionally grown produce, have varied across products, attributes, and over time. This study analyses retail premium of organic over conventional production using USDA’s Agricultural Marketing Service (AMS) data on specialty crops. Four important crops with large markets are studied here, namely apples, cucumber, strawberries, and tomatoes. Price premiums statistically differ by variety, seasons, regions, and unit of sale (or package). Cucumbers, on average, fetch high premiums in the mainland, for example. The heteroskedastic-consistent regression estimates reveal conditional average differences by various aspects. Regional differences play a large role. For example, apples and tomatoes fetch the highest premium in the Southwest region. Seasonal influences were not the same across products. Apples had lower premiums off-season, whereas strawberries generally had higher premiums during off-season. There is some evidence of second degree price discrimination in apples and strawberries. The upshot is that, in any region, organic producers could earn larger premium by choosing the right variety in the right season sold in the right package.
Abstract: Organic fruits and vegetables are becoming more popular due to the perceived benefits to consumers’ health and its potential environmental benefits, such as soil health and quality. Market expansion, however, does not necessarily imply higher profits. Organic premiums, the additional amount over conventionally grown produce, have varied across prod...
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Assessment of Small-Scale Agriculture in Livelihood Enhancement in Balikumbat, North West Cameroon
Ngwogeh Valery,
Ojuku Tiafack,
Enchaw Gabriel Bachange,
Nghobuoche Frankline
Issue:
Volume 7, Issue 4, July 2022
Pages:
186-197
Received:
23 July 2022
Accepted:
4 August 2022
Published:
12 August 2022
DOI:
10.11648/j.ijae.20220704.15
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Abstract: The rural poor depend primarily on small-scale agriculture and related activities to enhance livelihoods. They wrest a living through agriculture, though with many challenges. The study investigates the contribution of small-scale agriculture to livelihood improvement and the challenges faced by small farmers in Balikumbat Sub-Division (North-West Region, Cameroon). The hypothetic-deductive approach was used to test the hypotheses obtained via a systematic and a random sampling technique, with 97 respondents from 5 villages in the Sub-Division. Supplementary primary data were obtained from questionnaire respondents, interviewees and from focus group discussion participants. The questionnaire administered focused on small-scale agriculture vis-à-vis livelihood improvement. Field data was processed and analyzed using inferential statistical tool (chi-square) with the aid of Statistical Package for Social Science. The calculated chi-square results revealed that physical and human challenges affect, to a greater extent, small-scale agriculture. Small-scale agriculture being the primary source of income in Balikumbat Sub-Division, contributes extensively in enhancing livelihood. However, findings suggest that 84.9% respondents attested that physical setbacks dominate challenges wrecking small-scale agriculture despite its importance in providing households basic needs. 65% of crop producers confirmed to the lucrativeness of small-scale farming. A second-guess of sensitization for this activity should be envisaged in order for it to have a tremendous positive visible result in the area.
Abstract: The rural poor depend primarily on small-scale agriculture and related activities to enhance livelihoods. They wrest a living through agriculture, though with many challenges. The study investigates the contribution of small-scale agriculture to livelihood improvement and the challenges faced by small farmers in Balikumbat Sub-Division (North-West ...
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Drivers of Market Outlet Choice: Evidence from Smallholder Rice Producers in Northwest Ethiopia
Ayele Tesfahun Gashu,
Adane Melak Beyene
Issue:
Volume 7, Issue 4, July 2022
Pages:
198-203
Received:
11 July 2022
Accepted:
15 August 2022
Published:
29 August 2022
DOI:
10.11648/j.ijae.20220704.16
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Abstract: The out-datedness of existing research outputs targeting the study area, the availability of recommendation to have a new study on the thematic area, and above all, the compliance of smallholder farmers in getting fair benefit from rice marketing, that emanates from poor service quality in rice processing, as it has a direct influence on rice output market, motivate the authors to have further study. Therefore, this study intends to identify drivers of market outlet choice by smallholder rice producers in Fogera district using primary and secondary data collected from 212 sampled households in 2020. Data were analyzed using descriptive statistics and a multivariate probit model. Accordingly, 69.81 % of sampled households preferred processors market outlet choice while 21.23 % chose retailors market outlet choice. The results from the econometric model showed that rice market outlet choice was significantly influenced by sex, rice farming experience, distance from the nearest road, market information, and distance from the nearest market at various levels of significance. Wholesaler market outlet choice was negatively influenced by sex and rice farming experience at 5% and 10% significance levels, and positively influenced by access to market information at 10% significance level. Processor market outlet choice was positively influenced by rice farming experience and access to market information at 10 % and 1 % significance levels, and negatively influenced by distance to the nearest road at 5% significance level. Retailor market outlet was negatively influenced by sex and access to information at 5% significance level. Collector market outlet was negatively influenced by cooperative membership and distance from the nearest market at 10% and 5% significance levels, and positively influenced by access to market information at 5% significance level. As the majority of rice producers have chosen processor market outlet, in a situation where there is compliance on rice processing quality, organizing rice producers-based processing cooperative, working on trust building between producers and processors, and promoting paddy marketing were forwarded as recommendations for rice sector to maximize producers’ probability to reap what they sow.
Abstract: The out-datedness of existing research outputs targeting the study area, the availability of recommendation to have a new study on the thematic area, and above all, the compliance of smallholder farmers in getting fair benefit from rice marketing, that emanates from poor service quality in rice processing, as it has a direct influence on rice outpu...
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