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Research Article
An Analysis of User-Generated Content of Hotel Customer Experience: Case of Ethiopian Skylight Hotel
Issue:
Volume 9, Issue 1, June 2025
Pages:
1-11
Received:
26 October 2024
Accepted:
22 December 2024
Published:
7 January 2025
DOI:
10.11648/j.ijhtm.20250901.11
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Views:
Abstract: This article examines user-generated content regarding Ethiopian Skylight Hotel, which stands out as the top-rated hotel in Ethiopia according to TripAdvisor's ranking system. The analysis draws upon reviews from Google and TripAdvisor, supplemented by contributions from other platforms like Booking.com, Agoda, and Expedia, totaling 4,714 comments from January 2021 to August 2024. Over eleven thousand mentions were identified, and more than 85% of these reflect a positive sentiment, signaling a high level of customer satisfaction. The average rating for overall satisfaction sits at an impressive 4.5 out of 5, with over 78% and 10% of reviewers deeming the hotel as excellent and very good respectively. Key factors driving this satisfaction include gastronomy, service quality, room standards, staff performance, location, cleanliness, facilities, reception experience, value for money, and overall ambiance. The findings suggest that while effective delivery of these service elements enhances customer satisfaction, failures in execution can lead to dissatisfaction.
Abstract: This article examines user-generated content regarding Ethiopian Skylight Hotel, which stands out as the top-rated hotel in Ethiopia according to TripAdvisor's ranking system. The analysis draws upon reviews from Google and TripAdvisor, supplemented by contributions from other platforms like Booking.com, Agoda, and Expedia, totaling 4,714 comments ...
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Research Article
Examining the Tourist Behavior to Visit Green Hotels in Bangladesh: The Mediating Role of Attitude
Issue:
Volume 9, Issue 1, June 2025
Pages:
12-29
Received:
17 December 2024
Accepted:
2 January 2025
Published:
22 January 2025
Abstract: This study explores the rising significance of green hotels in response to growing environmental concerns among consumers. The transition towards eco-friendly practices in the hotel industry is driven by the need to mitigate negative environmental impacts, align with consumer preferences, and maintain economic advantages. The study aims to develop and test a model to comprehend factors influencing visitors' behavior in green hotels, focusing on perceived value, cost, trust, and perceived consumer effectiveness. Existing literature extensively examines sustainable tourism, focusing on green tourism and its impact on residents' quality of life in tourist destinations. The study addresses the scarcity of empirical frameworks and literature reviews on Bangladeshi tourists' preferences for green hotels, considering factors such as environmental awareness, green concern, and green trust. This study focused on tourists, both local and foreign, who have visited different places and green hotels in Bangladesh within the last five years. The study is identified as quantitative, utilizing primary data collection through a questionnaire. Prior to hypothesis testing, the parametric assumptions will be examined using SPSS to confirm the fulfillment of regression assumptions. The study will conclude with the assessment of hypotheses through SmartPLS, employing bootstrapping techniques for comprehensive analysis. This study's unique findings contradict the straight relationship between perceived cost and purchase behavioral intention. The investigation should be expanded to other parts of the world in order to demonstrate the model's validity. There is a rare chance to broaden the research and concentrate on additional constructs of green hotel purchase behavior. Therefore, more research is needed to examine the general hotel purchasing patterns of Bangladesh's large tourist population.
Abstract: This study explores the rising significance of green hotels in response to growing environmental concerns among consumers. The transition towards eco-friendly practices in the hotel industry is driven by the need to mitigate negative environmental impacts, align with consumer preferences, and maintain economic advantages. The study aims to develop ...
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Research Article
Evaluation of Yoga Tourism Within the Scope of Motivation Theories
Ceren Ilayda Basol*
,
Sehnaz Demirkol
Issue:
Volume 9, Issue 1, June 2025
Pages:
30-39
Received:
24 December 2024
Accepted:
8 January 2025
Published:
13 March 2025
DOI:
10.11648/j.ijhtm.20250901.13
Downloads:
Views:
Abstract: Well-being and yoga activities, which are among the types of tourism that have attracted increasing attention among people in recent years due to their various benefits, also have a place in the field of tourism as they have an entertainment aspect and are considered as leisure activities. These activities are mostly visible as participation in yoga tourism. There are tools and academic resources that help examine the motivations that lead individuals to these tourism activities. As it is important to determine the motivating reasons to join tourism, specifically yoga tourism activities, at this point, motivation theories can be supportive to understand tourists' attitudes and behaviors towards travel. Hence, these theories are adopted to understand some underlying causes of yoga travelers to join yoga tourism. The aim of this study is to evaluate the motivations of tourists participating in yoga tourism, which is shaped around entertainment and spiritual purposes, in terms of these theories. Based on results, it is interpreted that motivation theories offer significant insights for tourism professionals in the yoga tourism sector on how to develop and implement p strategies to serve a variety of tourist needs.
Abstract: Well-being and yoga activities, which are among the types of tourism that have attracted increasing attention among people in recent years due to their various benefits, also have a place in the field of tourism as they have an entertainment aspect and are considered as leisure activities. These activities are mostly visible as participation in yog...
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Review Article
Environmental Impacts of Illegal Gold Mining and Its Threat to Ecotourism Development in the Amansie South District
Richmond Yeboah*
Issue:
Volume 9, Issue 1, June 2025
Pages:
40-48
Received:
1 February 2025
Accepted:
19 February 2025
Published:
18 March 2025
Abstract: The study interrogates the environmental impacts of illegal gold mining (IGM) and its threats to ecotourism development in the Amansie South District of Ghana. Environmental degradation as a result of illegal mining is a threat to the livelihood of individuals, ecotourism development and countries and the attainment of sustainable development goals (SDGs), especially Goal 15 (to protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss). Illegal gold mining is not new in Ghana, but miners' introduction of heavy machines is destroying forest and water resources. The study's main objective was to interrogate the environmental impacts of illegal gold mining (IGM) in Ghana and its threat to ecotourism development. To achieve the objective of the study, the qualitative research approach was used. Exploratory and descriptive research designs were employed for the study. A total of 26 representatives from government agencies, community leaders, and illegal miners in the Amansie South District Assembly in the Ashanti Region of Ghana were interviewed. For the different research objectives, content and thematic analyses were conducted. The study found that illegal mining has resulted in the destruction of the natural environment, especially forest and water resources, undermining ecotourism development. Local communities should be educated on the long-term environmental impacts of illegal mining and the benefits of ecotourism to the local economy and sustainable development. This research work adds to the existing literature on the environmental impact of illegal mining and contributes to the ongoing discussions on the threat of illegal mining to the environment in Ghana.
Abstract: The study interrogates the environmental impacts of illegal gold mining (IGM) and its threats to ecotourism development in the Amansie South District of Ghana. Environmental degradation as a result of illegal mining is a threat to the livelihood of individuals, ecotourism development and countries and the attainment of sustainable development goals...
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