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Research Article
A Study on Travel Motivation, Attitude, and Travel Intention of the Tourists Visiting Chandragiri Hills
Sushrut Dhungana*
,
Samik Sharma
Issue:
Volume 12, Issue 4, December 2024
Pages:
74-84
Received:
23 August 2024
Accepted:
19 September 2024
Published:
10 October 2024
Abstract: This research aims to explore the relationship between travel motivation, tourists’ attitudes, and travel intention, with a specific focus on Chandragiri Hills a new destination that has attracted many domestic and international tourists, since its inception in 2016. Yet the academic research of its tourism dynamics remains limited. Utilizing a descriptive survey questionnaire, data were collected from 450 tourists to analyze the construct of travel motivation, attitude towards the destination, and travel intention. The results of exploratory and confirmatory factor analyses revealed altogether 30 measurement items regarding travel motivation, attitude, and travel intention. The data were analyzed using the theory of planned behaviour. The findings of the study revealed that motivation significantly influences both tourist's attitude and their travel intention. Novelty-seeking, relaxation, and social interaction are the chief push factors contributing to positive attitudes towards the destination. The findings have meaningful implications for tourism marketing strategies, whereby such motivational factors come to the centre to develop the attractiveness of Chandragiri Hills and improve tourism management practices. The result contributes to a greater understanding of tourist behavior in emerging destinations and provides insight into how effective planning and management could work within the tourism sector.
Abstract: This research aims to explore the relationship between travel motivation, tourists’ attitudes, and travel intention, with a specific focus on Chandragiri Hills a new destination that has attracted many domestic and international tourists, since its inception in 2016. Yet the academic research of its tourism dynamics remains limited. Utilizing a des...
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Research Article
Determinants of Foreign Direct Investment (FDI) Inflows to Ethiopia: An ARDL Model Approach
Issue:
Volume 12, Issue 4, December 2024
Pages:
85-98
Received:
17 September 2024
Accepted:
6 October 2024
Published:
31 October 2024
Abstract: FDI plays a critical role in Ethiopia's economic growth and development. However, despite government reforms designed to promote stability and economic expansion, FDI inflows have exhibited a declining trend, marked by volatility and unpredictability. Thus, this study aims to examine the key determinants of FDI inflow into Ethiopia. To attain this objective, the study employed a time series analysis using the ARDL model to investigate the short-run and long-run relationships among the variables. Data spanning thirteen years, from 2012 to 2024, was provided by the NBE, WB, EIC, and MoFED datasets. The study's main findings indicate that macroeconomic stability, trade openness, inflation rate, real GDP per capita, infrastructure, GDP growth, and exchange rate are all significant factors that affect FDI inflows to Ethiopia. In the short run, the empirical findings of the study show that exchange rate, infrastructure, market size, and trade openness are significant positive determinants of FDI. On the other hand, the inflation rate negatively affects FDI; a 1% rise in inflation corresponds to a 1.03% decrease in FDI inflows, suggesting that higher inflation may deter FDI due to economic instability. The long-run equation, on the other hand, revealed that the real GDP per capita, inflation rate, exchange rate, infrastructure, and GDP growth all exhibit the expected signs and are statistically significant at the 5% level. However, at the 5% level, macroeconomic stability and the trade openness index are positive but statistically insignificant. Finally, based on the study's findings, appropriate policy measures have been recommended.
Abstract: FDI plays a critical role in Ethiopia's economic growth and development. However, despite government reforms designed to promote stability and economic expansion, FDI inflows have exhibited a declining trend, marked by volatility and unpredictability. Thus, this study aims to examine the key determinants of FDI inflow into Ethiopia. To attain this ...
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Research Article
Entrepreneurial Education and Intention as a Panacea for Sustainable Development Goals: Evidenced Among Public and Private University Students in Southwest, Nigeria
Ogunwoye Adewuni Abigael*,
Oladele Olubode Olusegun,
Opatola Mustapha Olayiwola
Issue:
Volume 12, Issue 4, December 2024
Pages:
99-105
Received:
30 August 2024
Accepted:
23 September 2024
Published:
12 November 2024
DOI:
10.11648/j.sjbm.20241204.13
Downloads:
Views:
Abstract: The study was carried out to investigate the impact and also compare the motivational impact level of sustainable entrepreneurship education on sustainable entrepreneurial intention among public and Private University Undergraduate in Southwest, Nigeria. It adopted survey research design, a sample size of 3,542 out of 26,898 university undergraduates from the selected Public and private universities in Ogun, Osun, and Oyo States were selected. Primary data was sourced using a structured questionnaire. Descriptive statistics was adopted to get the mean and standard deviation of the constructs for the variable under investigation, while Mann-Whitney U-test was used to examine the differences in the impact level and Linear Regression was used to analyse the impact of sustainable entrepreneurship education of sustainable entrepreneurial intention. Findings showed that sustainable entrepreneurship education have significant impact (F1, 3540 = 21187.94; R2 = 0.8568; P < 0.0000) on Sustainable Entrepreneurial intentions. Also, the public Universities (μR=1584.96) students have more of motivational impact level in terms of sustainable entrepreneurship education compared to students in private Universities (μR=2035.35). The study recommends based on its findings that the Federal government should also contribute towards putting in place infrastructure for entrepreneurial and skill acquisition in private Universities.
Abstract: The study was carried out to investigate the impact and also compare the motivational impact level of sustainable entrepreneurship education on sustainable entrepreneurial intention among public and Private University Undergraduate in Southwest, Nigeria. It adopted survey research design, a sample size of 3,542 out of 26,898 university undergraduat...
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Research Article
Intermediary Level Drivers and Sustainability of MSE’s in Kenya
Edna Musyoki,
Anaya Senelwa,
Allan Mugambi*
Issue:
Volume 12, Issue 4, December 2024
Pages:
106-112
Received:
26 August 2024
Accepted:
28 October 2024
Published:
12 December 2024
Abstract: Medium-sized enterprises (MSEs) account for 90 percent of businesses operating in Kenya, contributing up to 60% of total employment and up to 40% of GDP in emerging economies. MSEs have more flexibility to quickly adapt and change to meet necessary environmental and social targets. Thus, with the right strategy, MSEs can offer both economic prosperity and environmental protection. It raises an important question: What drives MSEs to consider sustainability in their practices? The study conducted empirical research to establish the Influence of intermediary-level drivers on the sustainability of MSEs in Kenya. The study adopted a descriptive cross-sectional research design. The unit of analysis was the MSEs registered by KAM with standard regulations classified as MSE, which are distributed in the s economic regional blocs. A simple random sampling technique and a probabilistic sampling technique were used to select 298 respondents, forming the observation unit. The data collection instrument was a semi-structured questionnaire. Ordinary Least Square regression was used to analyze data. Before conducting the regression analysis, data was pretested to check for reliability using the internal consistency method, and construct validity was tested using the Bartlett Test of Sphericity and Kaiser Meyer Olkin test of sampling adequacy. The model fit was statistically significant. The study rejected the null hypothesis. In conclusion, Intermediary-Level Drivers play a crucial role in MSE sustainability. The study recommends that SMEs embrace digital transformation and social media marketing to nurture Intermediary-Level Drivers. Government and industry associations should offer training and resources to help MSEs develop digital marketing skills.
Abstract: Medium-sized enterprises (MSEs) account for 90 percent of businesses operating in Kenya, contributing up to 60% of total employment and up to 40% of GDP in emerging economies. MSEs have more flexibility to quickly adapt and change to meet necessary environmental and social targets. Thus, with the right strategy, MSEs can offer both economic prosper...
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